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HappifyBytes: enhancing Mental health and happiness through Visual Arts and Art Therapy on a secure digital platform.

To comply with my non-disclosure agreement (NDA), I have omitted and obfuscated confidential information such as brand name of the product & some branding identity in this case study. All Product content information presented below is my own and does not necessarily reflect the views of the product.

Problem Statement 🚩

The organization aims to create a platform that promotes positive habits and well-being by offering rewards for goal achievements and providing personalized AI-driven suggestions.

Cheerful Atmosphere

Many people today struggle with the lack of a cheerful and positive environment, feeling overwhelmed by stress and negativity.

2D Background

Mostly a blank background in case you haven’t selected any.

Virtual Representation

2D shot Avatars and the face pic in case of camera is on & your name’s initials.

Basic Activities

Basic activity options for the event which at times are not very engaging as per the research.

Reward-based Activities

Limited user engagement and motivation, missing an opportunity to encourage positive habit formation through incentives.

AI assisted Recommendations

Mostly app lacks the personalized guidance that adapts to individual's needs and preferences,

Proposed Solutions 💡

I designed a decentralised platform bringing Neurodynamics, social networking & cheerful activity together to assist everyone in achieving greater happiness keeping in mind the comprehensive UX solution.

Decentralised Platform

We integrated a decentralized platform to ensure greater transparency, security, and user control.

Neurodynamics and Social networking

By integrating advanced brain science techniques and fostering meaningful connections.

Interactive tools and Activity

In HappifyBytes, users can easily track progress, set goals, and actively participate in their journey towards well-being.

Role & Responsibilities ✌️

Following a brainstorming session, we identified our target audience. I have categorized them into four key segments. Let's take a closer look at each:

Tasks Performed

Conducted Research & Competitor Analysis
Planned the Information Architecture, Sitemaps and User Flow
Designed Wireframes, Final designsDesign Audit
Functionality & Design Testing

Process Skills

Market & User Research Methods
Lofi & Hifi Wireframing
Product design
User-centred design
User-experience design
Interaction design
Prototyping

Tools Used

Miro (Affinity Map, User Persona)
Surveymonkey (Surveys & User Interviews)
Google Clarity (Heatmaps, Insights, Data Analytics)
Figma & FigJam (IA, User Flow, UI Screens, Prototype)
Photoshop (Images, Gifs, AR experience)

Timeline

Proposal Discussion (Jul 2023)
Project Onboarding (Aug 2023)
Research, Discovery & Final Design (Aug - Oct 2023)
The MVP launched (Jan 2024)
Usability Testing & Audit (Feb 2024)
Growth & Optimization phase of the product (From Jan 2024)

Process & Timeline ⌛

I laid the foundation by defining a process and setting a timeline that includes research, persona creation, idea generation, wireframing, usability testing and iterative refinement leading to the final design.

Brainstorming 🧠

An initial Brainstorming session helps to clarify the doubts, welcome all questions which leads a clear path in understanding the product requirement.

The Challenges & the Solutions 💡

The major challenges faced after completing the research phase & possible solutions to proceed with the design & development phase.

What were the challenges faced?

Challenge 1

The product includes a wide range of features across various industries, which might be overwhelming for users. Need of a proper strategy to entertain these concerns.

Challenge 2

Simultaneous integration of various technologies can often result in user confusion. What could be the possible solutions to make the product an ease to use?

Challenge 3

Determining the focus hierarchy for various modules and identifying the unique selling proposition (USP) of the product was challenging. Need to highlight a process that could help in achieve this.

Possible suggested solutions…

Solution 1

Progressive Disclosure :
By Implementing it we’ll show only the most essential features upfront, revealing advanced options as needed.

Solution 2

Contextual Help and Tooltips :
This challenge can be handled by providing in-app guidance, tooltips & contextual help to assist users in understanding how to use different features.

Solution 3

Modular Design :
Came up with the plan to break down the product into smaller, manageable modules or features that users can learn and use independently.

Final Design Screens 🖼️

Homescreen: The user will get to see the complete essence of the platform via homescreen highlighting the features & services offered.

Dashboard: Once a user creates an account, they’ll be able to see their dashboard which contains their profile details, earned rewards, recommendations & wellness therapists etc.

Conclusion ⚓

Takeways: Highlighting some of the major takeaways & experiences during & after the successful completion of the project.

20%

Increased Traffic Growth

5%

Revenue Growth

15%

Users Retention Rate

Lessons Learned: A precise clarity on how to start such project which includes almost all the latest features & Industries you can ask for.

Aligning User needs with Business goals

By conducting thorough user research and engaging stakeholders early in the process, we ensured that our design solutions met user expectations while also aligning with strategic business goals.

Balancing Innovation with Feasibility

Engaging with the development team early in the design process we made sure that our innovative design ideas were realistic and implementable within the given technical framework.

Ensuring Usability & Accessibility

Regular usability testing and accessibility reviews allowed us to identify and address issues early, resulting in a more inclusive and user-friendly product.